B.B. Zoubi Group

The group already owned a precise brand identity drawn in Illustrator. The risk in every such project is drift: the browser quietly renders something close to the artwork but not it, and the brand a client paid for is diluted by the build.

1. 01

   Translate the Illustrator artwork faithfully rather than reinterpret it

   WhyThe client had bought an identity, not a suggestion. Typography, spacing and layout had to survive the move to the browser.

   ResultThe live site reads as the source artwork, at every breakpoint.

2. 02

   Multilingual from the start, not bolted on

   WhyAn international industrial group sells in more than one language, and retrofitting i18n means rewriting every string and layout.

   ResultLanguage is a first-class part of the content model.

3. 03

   Divisions and product lines as structure

   WhyA group with several businesses needs a shape a visitor can navigate, not one long corporate page.

   ResultDivisions, product lines and company history each have their own place.

• A precise Illustrator identity translated to the web without drift
• Multilingual corporate site covering divisions, product lines and history
• Content structured so new product lines do not require design work